About
Card sorts, tree tests, and first-click studies in one place.
kardSort helps UX designers, product teams, and researchers understand how people structure information and interact with interfaces. Run card sorts, tree tests, and first-click studies in the browser, with built-in analytics, flexible exports, and participant flows in seven languages.
Export to CSV, SynCaps V3, or Casolysis for deeper analysis. Developed and maintained by Inhetech.
Card Sorting
Discover how users group and label your content.
- Open, closed & hybrid
- Rich media + user-created cards
- XLSX import · card duplication across categories
- 15 KPIs: dendrograms, similarity, normalization
Tree Testing
Validate navigation before you ship.
- Text, sitemap, or card-sort import
- Multiple correct answers per task
- 25+ KPIs: Sankey, paths, heatmaps
- Link to card sorts for IA correlation
First-Click Testing
See where users click first on your designs.
- Screenshots / wireframes or Figma
- Draw correct click areas
- 16 KPIs: heatmaps, accuracy, time
- CSV export · multi-click corrections
Built into every study type
Features
Everything you need for IA research, in one product.
Three study methods in one product
- Card sorting: open, closed, hybrid · rich media (image, audio, video, YouTube) · participant-created cards · card duplication across categories · randomize · require all sorted · remarks
- Tree testing: hierarchical tree · multiple correct nodes · randomize or skip tasks · import from text, sitemap.xml, or a completed card sort
- First-click: upload screenshots and wireframes · Figma frame import · draw correct areas · multi-click with corrections · keyboard accessible
Analytics that go deep
- Card sort, 15 KPIs: similarity matrix, dendrogram, ambiguity, agreement, co-occurrence, label consistency, split-half reliability, normalization
- Tree test, 25+ KPIs: success and directness, path analysis, Sankey and sunburst, node visit heatmaps, task difficulty, linked card-sort IA validation score
- First-click, 16 KPIs: first and final accuracy, heatmaps, misclick hotspots, time-to-click, correction rate, skip rate
- Power Filter: segregate participants for analysis by their questionnaire answers
Participant experience
- 7 languages: English, German, Spanish, French, Dutch, Portuguese, Russian
- Password-protected studies · scheduled start and end with timezone
- Pre- and post-study questionnaires (text and single/multi select)
- Custom welcome, instructions, and thank-you pages (rich HTML)
- Browser-based, mobile-friendly · no install · shareable study URL
- Public demos for all three methods
Researcher workflow and export
- XLSX bulk import for cards and categories · tree text / sitemap / card-sort to tree · Figma import
- Duplicate studies · preview unpublished · clear results · participant management on paid plans
- Link tree tests to card sorts for cross-study IA correlation
- Export: CSV (all types) · SynCaps V3 · Casolysis · questionnaire answers
- Flexible Stripe subscriptions: Free forever · Starter · Premium (€99/year)
Who's using it
Several institutions use kardSort for research studies and in teaching
Plus many others!! Join the growing list of organizations taking their UX research to the next level.
Pricing
Compare plans for card sorting, tree testing, and first-click. Paid plans renew automatically; cancel anytime from your subscription portal.
Flexible Subscriptions
Cancel anytime, no questions asked. Paid plans auto-renew so you never lose access. You can cancel or change your plan at any time through the subscription management portal.
| Free Tier | Starter | Premium Best value | Enterprise | |
|---|---|---|---|---|
| General Applies to all study types |
For organizations that need unlimited flexibility, multiple accounts for teams, custom integrations, dedicated support, and enterprise-grade security. Let's design a plan around your needs Talk to us |
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| Published Studies | 1 | 5 | 100 | |
| Questions per Study | 2 | 100 | 100 | |
| Participants per Study | 10 | 1000 | 1000 | |
| Duplicate Study | ||||
| Data Retention | 7 days | 30 days | 90 days | |
| Analytics | ||||
| Participant Management | ||||
| Export | ||||
| Support | Community support | Priority support | Priority support | |
| Card Sorting | ||||
| Cards | 10 | 1000 | 1000 | |
| User-Created Cards | 1 per participant | Up to 50 per participant | Up to 50 per participant | |
| Tree Testing | ||||
| Tree Nodes | 20 | 500 | 500 | |
| Tasks | 3 | 100 | 100 | |
| Correct Answers per Task | 1 | 1000 | 1000 | |
| Sitemap Import | ||||
| First Click Testing | ||||
| Images per Study | 3 | 50 | 50 | |
| Tasks per Study | 3 | 100 | 100 | |
| Figma Import | ||||
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Forever Free
No Risk, No Credit Card. Perfect for small projects or trying us out.
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€21 / month
Scale smarter. Ideal for growing teams who need more flexibility.
Auto-renews, cancel anytime
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Save €153 (61% off)
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Frequently Asked Questions
Why is kardSort better than other apps like OptimalSort or UXTweak?
kardSort is affordable and focused on core UX research workflows. Card sorting, tree testing, and first-click testing share one dashboard, each with in-built analytics. You can also export to Casolysis and SynCaps for workshops and deeper analysis.
Does kardSort come with built-in analytics?
Yes, kardSort includes built-in analytics for card sorting, tree testing, and first-click studies. For card sorting, you get 15 KPIs including similarity matrices, card ambiguity, participant agreement, category co-occurrence, hierarchical clustering dendrograms, and split-half reliability. For tree testing, you get 25+ KPIs across 5 analytics tabs including success rates, directness scores, path analysis, node visit heatmaps, Sankey navigation flows, and linked card-sort IA validation. For first-click testing, you get 16 KPIs including heatmaps, click accuracy, time to first click, misclick hotspots, correction rate, and CSV export. You can also link card sort and tree test studies for correlation analytics. Additionally, export data in several formats or use external tools like SynCaps or Casolysis, which are free to use.
Which export formats do you support?
kardSort supports multiple export formats to ensure compatibility with various analysis tools:
- Cards & Categories (.csv)
- Cards & Categories with remarks (.csv)
- Casolysis Data (.csv) - Recommended
- Casolysis Data with user ID mapping (.csv)
- SynCaps Data (.txt)
- Questionnaire Responses (.csv)
- Participant Info (email & comments in .csv)
What are Power Filters?
Power Filters allow you to segregate users for analysis based on their answers to questions. Note that you need to define a questionnaire for this feature to work properly. This powerful segmentation tool helps you identify patterns and insights from specific user groups within your study data.
PayPal or Stripe are not supported in my country. What should I do?
Paid plans are billed through Stripe. If Stripe is not available in your region, please write to us at kailaash[at]kardsort.com and we'll help you find an alternative payment solution.
The premium package doesn't cover my needs. I need a plan for my team or company.
We offer enterprise plans specifically designed for teams and companies with advanced requirements. Please write to us at kailaash[at]kardsort.com and we'll work with you to create a custom solution that meets your organization's needs.
